Brand identity and website for 441 Fitness, a personal training brand built around adaptability, structure and long-term progress. The logo is constructed from one shared form, used to create the numbers 4, 4 and 1, as well as a stylised J. This concept introduced a modular visual language that reflects the client’s personalised approach to training. The website carries the identity across digital, with clear messaging, bold type and a flexible layout that supports app-based coaching and connects with a younger, tech-savvy audience.